From public school teacher to course creator to $2M+ in email-driven sales. I help coaches and consultants sell their expertise using the Value Gap Approach—educational emails that deliver value while showing readers exactly what they're missing.

No sleazy tactics. Just strategic content that respects your audience and your expertise.

Currently building educational email courses that turn readers into buyers naturally.

Husband, father to two girls, owner of She-Ra the black lab (yes, named after the 90s cartoon).