Three strategies for finding a fantastic freebie idea
After five years of trying and failing, Dr. Suarez and Dr. Larabee finally had a colony of the elusive Dracula ants to study. They then discovered a problem. The equipment in their lab at the University of Illinois wasn’t fast enough to study them. …
How to get potential clients to confidently say yes to your offers
When we discuss our offer with a potential client, they might seem interested every step of the way but right before it’s time to commit, they back out. Why is this? And what’s one thing we can do to help them feel confident about saying yes to our offers?
An…
A way to package your services that increases value to your clients while reducing your working hours
Why was a glass case filled with three million dollars cash? And why were passersby dared to break that glass?
This was a publicity stunt set up by employees of the 3M corporation. They covered the glass with a special film that protected it from damage. Anyone who could break…
And How The Motivating Problem Gets Them To Say Yes
Discover the negative element that gets your potential client’s attention.
When we offer our services to a potential client or product, the response can be a bit colder than we’d like. And we’ve all seen offers that made us take notice but are a bit sketchy. …
One set of words that makes a potential client more open to working with you
When you meet a potential client, they have something they want to achieve and they think you may be able to help them. But if you ask for their goals, sometimes they only say what they think is possible, not what they truly want.
This keeps you from tapping into…
Crafting offers that compel customers to sign the dotted line
When you sell a service, benefits alone can feel a bit abstract. A client isn’t sure what they’re getting. But if you offer a clear result, they’ll get curious and ask you questions. You’ve just hooked a potential client. So how do we create results-driven offers that get attention?
There…
Give yourself a lasting kick in the pants.
Often we start out a new project or goal with enthusiasm only to see that days or weeks later we’ve lost steam. How do we keep ourselves motivated to show up day after day consistently until we reach our goal?
In 1958 two ships in Lituya Bay, Alaska came into…
The no-flood approach to building a coaching business
Why are many oranges dyed the color orange?
Most people are unaware that ripe oranges are actually green. It’s only when the chlorophyll in their skin dies off that they turn orange, which is also right before they rot. …
The true barrier to learning new skills
How did a celebration lead to near-disaster on the Golden Gate Bridge?
In 1987 there was a celebration to honor the 50th anniversary of the Golden Gate Bridge. Thousands came from miles around to walk over the overpass on foot. The crowd swelled with barely an inch between each person…
But only if you keep the interest principle in mind
A prominent, online business guru sent an email recently criticizing long sales copy. She compared longer sales letters to listening to a speech. She wrote:
Whoever said, “I wish this person would take longer to get their point across.”
Her argument seemed like common sense. If you’re listening to a…
Rodney Daut
Discover the three marketing mistakes coaches and consultants make (and what they can do to jumpstart growth) http://www.selfinfluence.net/3-mistakes-report/
