Published inCourse Builder’s Corner·Apr 14Member-onlyHow I Got Interested In Building In PublicI wouldn’t call myself an expert on building in public yet. However, I have probably spent over 30 hours on my build in public projects since October 2022. Here’s how I first got interested in building in public: It was October 2022, and I was nearly done with my first cohort of Ship 30 for 30. I had found my…Marketing2 min readMarketing2 min read
Published inCourse Builder’s Corner·Apr 13Member-onlyThe Best Piece Of Advice I Was Given About Creating Online CoursesWhen I was 40, Sean D’Souza gave me an unforgettable piece of advice. I had been running cohort-based courses for eight years. I was not satisfied with my students' results. I was making a critical mistake over and over again: teaching concepts instead of frameworks. Until one day, Sean said…Course1 min readCourse1 min read
Published inCourse Builder’s Corner·Apr 10Member-onlyDay 3: The Best Way To Get Started Learning About Building In PublicI love learning about Building In Public. And I love actually building in public even more. Unfortunately, when I first got interested in this area I had a hard time figuring out where to start. So, if you are trying to learn more about building in public, here’s the best way to get started: Read This Guide: “Building In Public Definitive Guide 2023” by Kevon Cheung. In seven lessons…Build In Public1 min readBuild In Public1 min read
Published inCourse Builder’s Corner·Apr 9Member-only3 Topics I Am Exploring In My Life Right NowThere are 3 topics I am actively thinking about a lot these days: Topic #1: Tiny courses I love creating tiny courses because they allow you to deliver amazing value in a short period of time. And once you build one, you become an authority to your audience. My hope is that over the…Marketing2 min readMarketing2 min read
Published inCourse Builder’s Corner·Apr 8Member-onlyDay 1: Why I’m Still Writing OnlineOnce again, I signed up for Dickie Bush & Nicolas Cole’s cohort-based course, Ship 30 for 30 — writing for 30 days in a row.Writing1 min readWriting1 min read
Published inCourse Builder’s Corner·Mar 10Member-onlyHow To Sell Your Unique Program (Even If No One Has Ever Asked For Anything Like It)A way to profitably pursue your passions — You can sell your program, even if, at first, there’s no demand. You do that with the need-connection approach. It allows you to connect what you’ve created to what others need. The power of this approach is you don’t have to abandon your passions if you find that no one…Marketing3 min readMarketing3 min read
Published inCourse Builder’s Corner·Mar 9Member-onlyThe three steps to uncovering your customer’s strongest buying triggerSince 2010, I’ve helped sell over $2 million in online courses. In that time, I’ve discovered there are three steps to finding the trigger that will make your customer want to buy. Here are the steps: Step 1: Create a selling point hypothesis List the problems your course solves. Then decide on one as the main selling…Marketing3 min readMarketing3 min read
Published inCourse Builder’s Corner·Mar 8Member-onlyThe Problem Formula: How To Capture Interest At The Start Of A CourseParticipant’s motivation is not guaranteed even after they pay — Curiosity became fear in an instant. When my daughter Rosie was four years old, we went to a park with a lake. She saw large water birds and got very close to them. She was about to pet one but then quickly ran back to me. What happened? A stranger…Business4 min readBusiness4 min read
Published inCourse Builder’s Corner·Mar 7Member-onlyWriters: Here’s how to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)Bonuses have been proven to get customers to pay up to 25% more for a product. How do I know? That’s what a major study in 𝑱𝒐𝒖𝒓𝒏𝒂𝒍 𝒐𝒇 𝑹𝒆𝒕𝒂𝒊𝒍𝒊𝒏𝒈 found. When we see a bonus, our attention becomes focused on the extra value. We don’t want to miss out. So…Marketing2 min readMarketing2 min read
Published inCourse Builder’s Corner·Mar 7Member-onlyWhy the Russian doll concept helps you build your next creative projectThe Russian doll concept lets you start today to create even the largest of creative projects. It prevents your dreams from staying dreams forever. It’s a way to create a meaningful scale-down version of something you want to bring into the world. Russian dolls are a series of doll-shaped containers…Business2 min readBusiness2 min read
