Three strategies for finding a fantastic freebie idea

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After five years of trying and failing, Dr. Suarez and Dr. Larabee finally had a colony of the elusive Dracula ants to study. They then discovered a problem. The equipment in their lab at the University of Illinois wasn’t fast enough to study them. So they took the ants to Duke University, which had a camera that could film at a million frames per second.

As a result, they made a startling discovery.

The jaws of these ants moved faster than any living thing yet studied. They closed at 200 miles per hour in the barest fraction of a second…

How to get potential clients to confidently say yes to your offers

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When we discuss our offer with a potential client, they might seem interested every step of the way but right before it’s time to commit, they back out. Why is this? And what’s one thing we can do to help them feel confident about saying yes to our offers?

An 8-year old boy’s legs were burned so badly doctors said they should be amputated. Seventeen years later he set the world record in the mile.

The boy’s name was Glenn Cunningham. He had lost all the flesh on his knees and shins and all the toes on his left foot…

A way to package your services that increases value to your clients while reducing your working hours

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Why was a glass case filled with three million dollars cash? And why were passersby dared to break that glass?

This was a publicity stunt set up by employees of the 3M corporation. They covered the glass with a special film that protected it from damage. Anyone who could break the glass would get the money inside. Although many tried, no one broke through. This stunt cost the company very little yet garnered quite a bit of publicity.

Five television stations covered this stunt. And stories about the event appeared in newspapers around the globe. 3M received an estimated 1…

And How The Motivating Problem Gets Them To Say Yes

Discover the negative element that gets your potential client’s attention.

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When we offer our services to a potential client or product, the response can be a bit colder than we’d like. And we’ve all seen offers that made us take notice but are a bit sketchy. So how do we create an offer that gets attention without feeling, making us feel slimy?

How did a lantern and a barrel help a small ship escape from a larger and faster enemy vessel?

The year was 1800. The captain Thomas Cochrane. His ship, the HSM Speedy, was being overtaken by a larger…

One set of words that makes a potential client more open to working with you

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When you meet a potential client, they have something they want to achieve and they think you may be able to help them. But if you ask for their goals, sometimes they only say what they think is possible, not what they truly want.

This keeps you from tapping into their most important desires and kills your chance at making a sale. So how do we get them to reveal their biggest dreams? One solution is to ask the magic wand question.

What Is the Magic Wand Question?

It is a question that gets your prospect to go beyond what they think they should want or…

Crafting offers that compel customers to sign the dotted line

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When you sell a service, benefits alone can feel a bit abstract. A client isn’t sure what they’re getting. But if you offer a clear result, they’ll get curious and ask you questions. You’ve just hooked a potential client. So how do we create results-driven offers that get attention?

There is a superacid so powerful that it will destroy steel, glass, and just about any other substance it touches within seconds. It’s called fluoroantimonic acid and it’s likely that you have the one material this substance cannot turn into a pile of goop in your kitchen.

Non-stick pans or rather…

Give yourself a lasting kick in the pants.

Often we start out a new project or goal with enthusiasm only to see that days or weeks later we’ve lost steam. How do we keep ourselves motivated to show up day after day consistently until we reach our goal?

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In 1958 two ships in Lituya Bay, Alaska came into contact with a wave that was taller than the Empire State Building. One boat was completely destroyed, the other was unharmed.

When Howard Ulrich, the captain of the surviving vessel, saw the giant swell, he realized that he was too close to get out of the way. Instead, he pointed…

The no-flood approach to building a coaching business

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Why are many oranges dyed the color orange?

Most people are unaware that ripe oranges are actually green. It’s only when the chlorophyll in their skin dies off that they turn orange, which is also right before they rot. Since people think green fruit is unripe, store owners feel compelled to make sure oranges look orange.

The true color of this citrus fruit is a surprise. And the idea that we can build a thriving coaching practice with very few clients is similarly surprising. Fortunately, it’s possible with the no-flood model.

The no-flood model involves three steps we use to…

The true barrier to learning new skills

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How did a celebration lead to near-disaster on the Golden Gate Bridge?

In 1987 there was a celebration to honor the 50th anniversary of the Golden Gate Bridge. Thousands came from miles around to walk over the overpass on foot. The crowd swelled with barely an inch between each person. Unfortunately, the bridge began to sag under the weight of so many pedestrians. The towers began to bend inwards. The cables started to stretch. As a result, organizers got everyone off the bridge.

You can’t expect the average citizen to know how many people can walk across a massive bridge…

But only if you keep the interest principle in mind

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A prominent, online business guru sent an email recently criticizing long sales copy. She compared longer sales letters to listening to a speech. She wrote:

Whoever said, “I wish this person would take longer to get their point across.”

Her argument seemed like common sense. If you’re listening to a boring speaker who is blathering on without getting to the point, of course, you don’t want them to take more time on the stage. You want them to hurry up, make their point, and then go.

In the comments on her article, there were a lot of people nodding in…

Rodney Daut

Discover the three marketing mistakes coaches and consultants make (and what they can do to jumpstart growth)

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