Published in Course Builder’s Corner·Mar 10Member-onlyHow To Sell Your Unique Program (Even If No One Has Ever Asked For Anything Like It)A way to profitably pursue your passions — You can sell your program, even if, at first, there’s no demand. You do that with the need-connection approach. It allows you to connect what you’ve created to what others need. The power of this approach is you don’t have to abandon your passions if you find that no one…Marketing3 min readMarketing3 min read
Published in Course Builder’s Corner·Mar 9Member-onlyThe three steps to uncovering your customer’s strongest buying triggerSince 2010, I’ve helped sell over $2 million in online courses. In that time, I’ve discovered there are three steps to finding the trigger that will make your customer want to buy. Here are the steps: Step 1: Create a selling point hypothesis List the problems your course solves. Then decide on one as the main selling…Marketing3 min readMarketing3 min read
Published in Course Builder’s Corner·Mar 8Member-onlyThe Problem Formula: How To Capture Interest At The Start Of A CourseParticipant’s motivation is not guaranteed even after they pay — Curiosity became fear in an instant. When my daughter Rosie was four years old, we went to a park with a lake. She saw large water birds and got very close to them. She was about to pet one but then quickly ran back to me. What happened? A stranger…Business4 min readBusiness4 min read
Published in Course Builder’s Corner·Mar 7Member-onlyWriters: Here’s how to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)Bonuses have been proven to get customers to pay up to 25% more for a product. How do I know? That’s what a major study in 𝑱𝒐𝒖𝒓𝒏𝒂𝒍 𝒐𝒇 𝑹𝒆𝒕𝒂𝒊𝒍𝒊𝒏𝒈 found. When we see a bonus, our attention becomes focused on the extra value. We don’t want to miss out. So…Marketing2 min readMarketing2 min read
Published in Course Builder’s Corner·Mar 7Member-onlyWhy the Russian doll concept helps you build your next creative projectThe Russian doll concept lets you start today to create even the largest of creative projects. It prevents your dreams from staying dreams forever. It’s a way to create a meaningful scale-down version of something you want to bring into the world. Russian dolls are a series of doll-shaped containers…Business2 min readBusiness2 min read
Published in Course Builder’s Corner·Jan 19Finding examples to use in your course can be a never-ending time sink — Here’s four ways to find them in minutesSince 2016, I’ve created 11 courses while having a demanding job, a wife, and two kids. I had little time to spare. And I didn’t do it by burning the midnight oil. Nor did I have a team to help me. I figured out how to be more efficient. Finding…Course2 min readCourse2 min read
Published in Course Builder’s Corner·Jan 17Member-onlyHow To Double Your Writing Speed With The Magic Bullet MethodA simple step that saves you hours — If you’re going to make it as a content creator, you’ve got to create boatloads of content. The problem: Most writing is bloated and then has to be cut, which wastes time. The solution: speed writing with magic bullets. Magic bullets work by forcing brevity. You avoid bloat completely. Here…Course2 min readCourse2 min read
Published in Course Builder’s Corner·Jan 14Member-onlyThree Easy-To-Overlook Elements That Keep Your Course From FailingWhat are three often-overlooked elements that are essential to have in an effective course? 1) Examples 2) Mistakes 3) Action-steps 1) Examples Whenever my trainees don’t understand something, they instinctively ask for an example. Examples clarify. Examples give confidence. Provide at least 1 or 2. 2) Mistakes Customers will step in pot-holes if they…Course2 min readCourse2 min read
Published in Course Builder’s Corner·Nov 10, 2022How 1 course saved our company during the 2008 financial crisisWhen I was 31, the revenue of the coaching company I worked for dried up. The 2008 financial crisis caused many of our clients to get laid off, and potential clients were afraid to spend money. But when my boss asked if he could delay my paychecks for a little while, I knew we were really in trouble. Would we ever recover? Would we get our clients back? During this time, my…Failure2 min readFailure2 min read
Published in Course Builder’s Corner·Nov 9, 2022Member-only5 Reasons Everyone Should Build A CourseEven if you’re unsure you have special expertise — I am a big believer that creating a course has the power to change your life. I have been building courses for 12 years, and since that time I have … helped a company double it’s income, helped a Physical Therapist build a side business, and helped students around the…2 min read2 min read
