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Rodney Daut
Rodney Daut

2.1K Followers

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Published in Course Builder’s Corner

·Mar 10

How To Sell Your Unique Program (Even If No One Has Ever Asked For Anything Like It)

A way to profitably pursue your passions — You can sell your program, even if, at first, there’s no demand. You do that with the need-connection approach. It allows you to connect what you’ve created to what others need. The power of this approach is you don’t have to abandon your passions if you find that no one…

Marketing

3 min read

How To Sell Your Unique Program (Even If No One Has Ever Asked For Anything Like It)
How To Sell Your Unique Program (Even If No One Has Ever Asked For Anything Like It)
Marketing

3 min read


Published in Course Builder’s Corner

·Mar 9

The three steps to uncovering your customer’s strongest buying trigger

Since 2010, I’ve helped sell over $2 million in online courses. In that time, I’ve discovered there are three steps to finding the trigger that will make your customer want to buy. Here are the steps: Step 1: Create a selling point hypothesis List the problems your course solves. Then decide on one as the main selling…

Marketing

3 min read

The three steps to uncovering your customer’s strongest buying trigger
The three steps to uncovering your customer’s strongest buying trigger
Marketing

3 min read


Published in Course Builder’s Corner

·Mar 8

The Problem Formula: How To Capture Interest At The Start Of A Course

Participant’s motivation is not guaranteed even after they pay — Curiosity became fear in an instant. When my daughter Rosie was four years old, we went to a park with a lake. She saw large water birds and got very close to them. She was about to pet one but then quickly ran back to me. What happened? A stranger…

Business

4 min read

The Problem Formula: How To Capture Interest At The Start Of A Course
The Problem Formula: How To Capture Interest At The Start Of A Course
Business

4 min read


Published in Course Builder’s Corner

·Mar 7

Writers: Here’s how to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)

Bonuses have been proven to get customers to pay up to 25% more for a product. How do I know? That’s what a major study in 𝑱𝒐𝒖𝒓𝒏𝒂𝒍 𝒐𝒇 𝑹𝒆𝒕𝒂𝒊𝒍𝒊𝒏𝒈 found. When we see a bonus, our attention becomes focused on the extra value. We don’t want to miss out. So…

Marketing

2 min read

Writers: Here’s how to get customers to gladly pay 25% more for your product or service (with the…
Writers: Here’s how to get customers to gladly pay 25% more for your product or service (with the…
Marketing

2 min read


Published in Course Builder’s Corner

·Mar 7

Why the Russian doll concept helps you build your next creative project

The Russian doll concept lets you start today to create even the largest of creative projects. It prevents your dreams from staying dreams forever. It’s a way to create a meaningful scale-down version of something you want to bring into the world. Russian dolls are a series of doll-shaped containers…

Business

2 min read

Why the Russian doll concept helps you build your next creative project
Why the Russian doll concept helps you build your next creative project
Business

2 min read


Published in Course Builder’s Corner

·Jan 19

Finding examples to use in your course can be a never-ending time sink — Here’s four ways to find them in minutes

Since 2016, I’ve created 11 courses while having a demanding job, a wife, and two kids. I had little time to spare. And I didn’t do it by burning the midnight oil. Nor did I have a team to help me. I figured out how to be more efficient. Finding…

Course

2 min read

Course

2 min read


Published in Course Builder’s Corner

·Jan 17

How To Double Your Writing Speed With The Magic Bullet Method

A simple step that saves you hours — If you’re going to make it as a content creator, you’ve got to create boatloads of content. The problem: Most writing is bloated and then has to be cut, which wastes time. The solution: speed writing with magic bullets. Magic bullets work by forcing brevity. You avoid bloat completely. Here…

Course

2 min read

How To Double Your Writing Speed With The Magic Bullet Method
How To Double Your Writing Speed With The Magic Bullet Method
Course

2 min read


Published in Course Builder’s Corner

·Jan 14

Three Easy-To-Overlook Elements That Keep Your Course From Failing

What are three often-overlooked elements that are essential to have in an effective course? 1) Examples 2) Mistakes 3) Action-steps 1) Examples Whenever my trainees don’t understand something, they instinctively ask for an example. Examples clarify. Examples give confidence. Provide at least 1 or 2. 2) Mistakes Customers will step in pot-holes if they…

Course

2 min read

Three Easy-To-Overlook Elements That Keep Your Course From Failing
Three Easy-To-Overlook Elements That Keep Your Course From Failing
Course

2 min read


Published in Course Builder’s Corner

·Nov 10, 2022

How 1 course saved our company during the 2008 financial crisis

When I was 31, the revenue of the coaching company I worked for dried up. The 2008 financial crisis caused many of our clients to get laid off, and potential clients were afraid to spend money. But when my boss asked if he could delay my paychecks for a little while, I knew we were really in trouble. Would we ever recover? Would we get our clients back? During this time, my…

Failure

2 min read

How 1 course saved our company during the 2008 financial crisis
How 1 course saved our company during the 2008 financial crisis
Failure

2 min read


Published in Course Builder’s Corner

·Nov 9, 2022

5 Reasons Everyone Should Build A Course

Even if you’re unsure you have special expertise — I am a big believer that creating a course has the power to change your life. I have been building courses for 12 years, and since that time I have … helped a company double it’s income, helped a Physical Therapist build a side business, and helped students around the…

2 min read

5 Reasons Everyone Should Build A Course
5 Reasons Everyone Should Build A Course

2 min read

Rodney Daut

Rodney Daut

2.1K Followers

I help you create tiny courses that pack a punch. Subscribe to find out more. https://rodneydaut.substack.com/

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